vikaasPricing. Plain language.No platform fees.
Vikaas is engagement-based, per pipeline. ₹1.5L–3L per month for sales pipelines, ₹2L–3.5L per month for senior hiring pipelines. Three-month minimum, then month-to-month. No setup fee on your first engagement. No surprise overages. Bundle both pipelines for a 12% discount on the combined retainer.
Pick the pipeline. We handle the rest.
Most engagements start with one pipeline — sales or hiring. ~30% of customers run both simultaneously. Bundled engagements get a 12% discount on the combined monthly retainer. All pricing is per pipeline, per month, INR. GCC engagements run 15–25% higher (currency, time zone, calibration overhead).
B2B sales lead generation. End-to-end.
LinkedIn outreach run from your founder, sales head, or dedicated SDR profile. Qualified meetings into your CRM. Same engine, three tiers by volume and complexity.
Per active sales pipeline · INR · India pricing · GCC adds 15–25%
- Account list research and weekly enrichment
- AI-drafted, human-calibrated messaging in your voice
- Full LinkedIn outreach — connection requests, first messages, follow-ups, reply handling
- Hot-lead routing to your Slack within minutes of qualified replies
- CRM integration (HubSpot, Salesforce, Pipedrive, Zoho)
- Weekly dashboard + monthly strategy sync with senior operator
- Full audit trail of every conversation, every message, every approval
- Quarterly ICP refinement based on conversion data
Senior candidate sourcing. Same engine.
Senior talent (VP+, Director+, principal-IC) approached from your hiring manager's profile. Interest-gauged shortlists into your ATS. Tiered by concurrent role count.
Per active hiring pipeline · INR · India pricing · GCC adds 15–25%
- Per-role ICP definition and weekly candidate research
- Outreach from your hiring manager or founder profile, not a Vikaas profile
- AI pre-screening of must-haves (geo, notice period, comp band, years of experience)
- Interest-gauged shortlists into your ATS (Greenhouse, Lever, Workday, Keka)
- Compounding warm talent pool across all your roles
- Weekly per-role funnel report + monthly hiring strategy sync
- Full audit trail of every candidate outreach
- Optional InterviewGod integration for AI screening (separate engagement)
Run both pipelines on the same engagement. Save 12%.
~30% of our customers run sales and hiring pipelines simultaneously — typically post-Series-A startups that need pipeline AND senior hires at the same time. Same team, same operations layer, same monthly cadence. 12% discount on combined retainer applies as long as both pipelines are active. Either pipeline can be ended independently without affecting the other.
No "platform fees." No surprise overages.
The monthly retainer is what you pay. Every working operation involved in running your pipeline is included. The handful of things we charge separately for are listed explicitly — no hidden line items appear on invoices.
- All LinkedIn outreach execution — connections, messaging, follow-ups, replies
- Account / candidate list research and weekly enrichment (up to 5,000 profiles)
- AI-drafted message variants + human calibration in your voice
- CRM / ATS integration with standard connectors
- Standard reporting: weekly dashboard, monthly strategy sync, quarterly review
- Slack channel for hot-lead routing
- ICP refinement and segment iteration as targeting compounds
- Audit trail of every interaction (full transcript history)
- Onboarding and setup on your first engagement (no setup fee)
- 30-day exit support — playbook handoff if you bring it in-house
- Hyper-large account / candidate lists beyond 5,000 profiles per pipeline per month — scoped case-by-case
- Outside-region targeting (US, EU, SEA) — case-by-case, usually +30–50%
- Custom integrations beyond standard CRM / ATS connectors (one-time ₹50K–1L)
- Your own LinkedIn Sales Navigator / Recruiter seats (you keep your own subscriptions)
- Onsite or travel-based work (extremely rare, billed at cost)
- Setup fee on re-engagement after a 6+ month gap (₹50K, waived on continuous renewals)
Vikaas vs the alternatives. Per outcome.
Most customers compare us against three alternatives: in-house SDR pods, traditional lead-gen agencies, or retained search firms for hiring. The cost math:
| For sales pipelines | In-house SDR pod (3 reps) | Traditional lead-gen agency | Vikaas managed pipeline |
|---|---|---|---|
| Setup cost | ₹6L–10L (recruiting + onboarding) | ₹50K–2L (varies) | ₹0 on first engagement |
| Monthly cost | ₹3L–6L (3 reps + manager + tools) | ₹3L–5L (often with per-meeting fees) | ₹1.5L–3L (single pipeline, all-in) |
| Ramp time to first SQL | 3–4 months | 3–6 weeks | 14 days median |
| Steady-state SQL volume | 60–90/mo (if pod works) | 20–40/mo (template-driven) | 40–75+/mo per pipeline |
| Exit cost / lock-in | Severance + 6mo wasted ramp | 12-month contracts common | 3-month min, then 30-day notice |
| Year-1 total (TCO) | ₹42L–80L | ₹36L–62L | ₹18L–36L |
| For hiring pipelines (VP+ roles) | Retained search firm | Expand internal TA team | Vikaas hiring pipeline |
|---|---|---|---|
| Cost per senior hire | ₹15L–25L (30–35% of CTC) | ₹6L–9L (loaded recruiter cost / hire) | Effectively ₹2L–3.5L (pipeline ÷ hires) |
| Time to first shortlist | 5–8 weeks | 3–5 weeks | 2–3 weeks |
| Concurrent senior roles | 1 retained role at a time | Limited by TA bandwidth | 3–10+ concurrent standard |
| Lock-in | Retainer paid regardless | Recruiter salary commitment | 3-month min, then 30-day notice |
| Cost for 6 senior hires/yr | ₹90L–₹1.5Cr | ₹36L–54L (recruiter + tools) | ₹24L–42L (single hiring pipeline) |
Three months minimum. Then month-to-month.
The structure is designed to give targeting enough time to compound (3 months is the inflection point in most engagements), without locking customers into long-term contracts. Most B2B agencies bill 12-month minimums — that's a structural mismatch for the customer's actual risk tolerance, especially for funded startups and bootstrapped founders.
Month 1
Scope, account list, messaging calibration, CRM/ATS integration, launch week 2. First qualified conversations typically land by day 14. Setup is included in the retainer.
Month 2
Ramp to steady-state volume. Mid-month optimization based on first-month reply data. Most engagements hit baseline target SQLs / shortlists by week 7.
Month 3
Targeting compounds; engagement is at full velocity. End of three-month minimum. Quarterly review delivered. Decision point: continue, expand, end, or hand off in-house.
Month 4 onwards
Month-to-month. 30-day notice required to end or pause. Most engagements stretch 9–18 months naturally; some end cleanly at month 6 when the customer is ready to bring it in-house.
What customers actually ask about before signing.
It isn't, when you account for what's included. Most agencies charging ₹80K–1.5L/month deliver: template sequences from an anonymous SDR profile, weekly activity reports, and 12-month contracts. We deliver: AI-native LinkedIn outreach from your own profile, human-calibrated messaging, qualified meetings into your CRM (not activity reports), and 3-month minimums. The lower-priced agencies have lower variable costs — they cut on operator quality and customer ownership. We don't.
If your budget is below ₹1.5L/month, we'll usually tell you to stay founder-led for another 6 months or try one of those agencies — and come back when you're ready for a different tier.
Yes — 10% off the retainer for annual prepayment (paid quarterly in advance). Available after the first 3-month minimum is completed. Most customers don't take this; the month-to-month flexibility is usually worth more than the discount.
No. Per-meeting pricing distorts incentives — both ours and yours. We'd be incentivized to push meeting count over meeting quality. You'd be paying for any reply that becomes a "meeting," real or not.
Flat monthly retainer means we focus on quality. If a month yields 30 qualified meetings or 90, you pay the same. The compounding outcome is what you're buying.
30 days notice ends it cleanly. During wind-down we:
- Hand over the full account list, messaging library, and segment definitions
- Document the playbook so your in-house team can take it forward
- Provide CRM-level access to every conversation we ran
- Brief any incoming SDR or hiring manager on what's working
No clawback fees, no claim on the relationships we sourced. Your contacts, your conversations, your pipeline.
15–25% higher than the India pricing tiers above, depending on country and seniority. Saudi Arabia and Qatar run at the upper end of that range (calibration overhead for nationalization compliance, vernacular touch, time-zone overlap). UAE and Bahrain run closer to India pricing. Pricing is in INR or AED — your choice.
Prices shown are pre-GST. GST applies at standard Indian rates (18%) for Indian-billed engagements. Payment cycle is monthly in advance via bank transfer or wire. Net-30 terms available for established companies (3+ months engagement history with us, or audited financials available).
Yes. Adding a pipeline takes ~10 working days from go-ahead to first conversations. Removing a pipeline takes 30 days notice. Bundle discount adjusts automatically based on active pipelines. No re-contracting needed for in-engagement changes; we update the order schedule and proceed.
A standard Master Services Agreement plus a one-page Pipeline Order Schedule. The MSA is signed once; each new pipeline is added via an Order Schedule (one page, 5-minute review). We'll share our standard MSA after the discovery call — most customers' legal teams sign it without redlines. If your team needs changes, our terms are reasonable and our legal team is fast.
Sticker-shock or fair price?
Compare against your real alternatives.
Thirty minutes. We'll look at your specific situation — funding stage, team size, what you're currently spending on outbound or hiring — and tell you honestly whether Vikaas pricing makes sense for you. If it doesn't, we'll say so on the call.