vikaasB2B lead generation for funded startups. Built for Series A and beyond.
Post-PMF Series A or B SaaS startups already have a sales motion. It just isn't scaling at the rate your board expects. Vikaas plugs in alongside your SDRs and AEs, takes over LinkedIn outreach end-to-end, and feeds 10x more qualified meetings into your CRM — without you hiring another three SDRs or buying another four tools.
You raised the round. Now the board wants the pipeline.
Across funded-startup engagements in 2026, the pattern is identical. You closed Series A on the strength of 8–15 customers you sold to personally. Now the board wants 10x that, in 12 months, while you also build the product and the team. Three things break first:
Founder-led sales doesn't scale past Series A.
You sold the first 15 customers. You can't sell the next 150. But every SDR you hire takes 4 months to ramp, and the second-time-founder advice you're getting ("just hire good people") doesn't account for the fact that your category is too new for your SDRs to figure out the pitch unassisted.
Three SDRs cost ₹40L+ before you know if they work.
Two months hiring, four months ramping, three months evaluating — by then you've spent ₹40–60L and still don't know if outbound compounds for your motion. The cohort math for funded startups in 2026 is brutal: ~40% of SDR pods don't hit pipeline targets within the first year, and you only find out at month 9.
Your stack is full. The pipeline still isn't.
Apollo + Outreach + Lemlist + Sales Navigator + HubSpot. Average funded startup runs 6+ tools in the GTM stack by Series B. Replies are flat. Conversions are flat. The tools were never the bottleneck — execution capacity was.
Your team focuses on closing. We feed the pipeline.
We slot in alongside your existing SDR/AE team — not replacing them, not competing with them. Your reps keep doing what they're good at. We absorb the upstream prospecting work.
Qualified meetings in your CRM
SQLs land directly in HubSpot, Salesforce, Pipedrive, or Zoho — with full conversation context, intent score, and the original LinkedIn thread linked. Your AEs walk into every meeting prepared.
Founder profile + SDR profile, running in parallel
Highest-value accounts get approached from your founder's LinkedIn (60% higher accept rate). Volume tiers run from a dedicated SDR profile we operate. Both pipelines, one engagement, one team.
Board-ready pipeline reporting
A weekly dashboard your board can read without a translator: accounts contacted, replied, in conversation, in pipeline, won, lost. Per-segment performance. The numbers your VP Sales needs without spinning up a reporting project.
ICP refinement based on what's actually converting
By week 6, we know which segments of your ICP convert and which don't. We rewrite messaging and retarget — sharpening your motion in ways your in-house team is too close to see. The pipeline gets sharper monthly, not just bigger.
Sales and senior hiring on the same engine
Most funded startups need both at once: more pipeline AND key senior hires (VP Sales, Head of Eng, Director of Product). We run both pipelines on the same machinery. Sales SQLs to your CRM. Hiring shortlists to your ATS. One engagement, two outcomes — at a fraction of running a separate retained search firm for the hiring side.
How InterviewGod went from B2C to B2B-led growth in 90 days.
InterviewGod.ai is our sister company — an AI-native interview prep + screening platform. In Q1 2026 they were pure-B2C: students paying for interview practice. By April 2026 they needed to open a B2B revenue stream (selling to colleges and enterprise hiring teams) without diluting the founder's time on product.
From zero B2B pipeline to 35 closed colleges and 8 enterprise deals — in 90 days.
InterviewGod plugged Vikaas in on March 1, 2026 with one goal: build a B2B pipeline from scratch while the founder stayed focused on the consumer product. We ran two pipelines in parallel — one targeting placement officers at engineering colleges across India, one targeting Heads of Talent at growth-stage tech companies. By week 12, the team had closed 35 college contracts plus 8 enterprise deals, with ₹2.4Cr of new outbound-sourced ARR.
"We didn't have a B2B sales motion. Vikaas built one for us in two weeks. Our reps still don't run LinkedIn — they run the calls. Pipeline just appears in HubSpot." — InterviewGod founding team · April 2026
From zero outbound pipeline to ₹2.4Cr ARR in 90 days.
35 college contracts + 8 enterprise deals in Q2 2026.
From kickoff call to first qualified college conversation.
In-house SDR pod vs Vikaas — the honest math.
Funded startups consistently underestimate the true cost of an SDR pod. Here's the comparison your board hasn't asked for yet, but should:
| In-house SDR pod (3 reps) | Vikaas managed pipeline | |
|---|---|---|
| Setup cost (recruiting + onboarding) | ₹6–10L | ₹0 |
| Monthly cost | ₹3L–6L (salaries + tools + manager + benefits) | ₹1.5L–3L per pipeline |
| Ramp time to first SQL | 3–4 months | 14 days |
| Ramp time to steady state | 6–9 months | 10 weeks |
| Risk of pod underperformance | ~40% by month 9 | Visible by week 4 · ending in month 3 with no clawback |
| Pipeline if it works (SQLs/mo) | ~60–90 (3 reps × 20–30) | ~75+ (compounds beyond month 3) |
| What you have at month 12 | An SDR team you have to keep paying even in slow quarters | Optional renewal · the playbook handed back if you take it in-house |
Questions VP Sales actually ask us. Answered straight.
Earlier than most funded founders do. The instinct after a raise is "hire SDRs immediately." The math actually says: spend the first 3–6 months getting a managed pipeline running, prove the motion compounds, and THEN decide whether to bring it in-house. We've done this with multiple Axlrate cohort companies. The ones who started with a managed pipeline first ended up hiring better SDRs later — because they knew what worked.
Not the goal. ~70% of our funded-startup engagements have an existing in-house SDR team. We complement them — your reps handle complex deals, account-based selling, and demos; we handle the top-of-funnel volume. Same pipeline, more capacity.
We layer on top. Most of our funded customers keep Apollo for data enrichment, Sales Navigator for advanced search, and HubSpot/Salesforce as the system of record. We don't replace any of them. We run the LinkedIn-led outreach execution layer that those tools don't actually do for you.
Yes — these are actually our strongest engagements. When the addressable ICP is 800 accounts globally instead of 80,000, traditional cold email at volume is the wrong tool. LinkedIn-led, human-calibrated outreach is. Niche B2B is what we're built for.
Multi-segment engagements are common. We typically run 2–4 segments in parallel within a single engagement — different ICPs, different messaging, different cadences, one pipeline operations layer. Adding segments is faster than hiring more SDRs.
Most funded-startup engagements run ₹1.5L–3L/month per pipeline. Two-pipeline (sales + hiring) engagements get a 10–15% bundled discount. Three-month minimum, month-to-month after. No long contracts.
Yes — and most funded startups should. Post-Series-A is when you're hiring VP Sales, VP Engineering, Head of Product. Same machinery, different target. Sales pipeline plus hiring pipeline runs ₹3.5L–5L/month combined — still less than your three SDRs would cost. Read about hiring sourcing →
Stop deciding between SDR pod or no pipeline.
Plug in a pipeline this month.
Thirty minutes. We'll review your sales motion, your funding stage, your existing stack — and tell you honestly whether a managed pipeline beats hiring SDRs for your specific situation.